About San Francisco Bay University:

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited, university situated in the heart of Silicon Valley in Fremont, California, seeks an innovative and experienced Digital Marketing Manager. This role is responsible for managing the university's public-facing website, leading social media strategy and execution, and collaborating with teams across campus to ensure seamless integration and reporting through Salesforce. The ideal candidate will bring creativity, technical skill, and a collaborative spirit to advance institutional goals in student recruitment, engagement, and brand visibility. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers and our vision is to set the standard as a national model of higher education in service of the common good.

At SFBU, students come first. We prioritize students' needs by fostering personal engagement among students, faculty, and staff. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice.

We encourage you to learn more about SFBU by reviewing our strategic plan at https://www.sfbu.edu/strategic-plan.

Position Overview:

Innovate Bay seeks a creative, motivated, and well-connected student to serve as our Brand Ambassador focused on content marketing and digital promotion. This role is crucial for increasing the incubator's visibility among the student body, driving applications to our programs, and promoting the success stories of our startups. The Ambassador will gain hands-on experience in content strategy, digital campaigns, and community building within the dynamic startup ecosystem. This is a non-exempt, part-time, hybrid position, with a flexible schedule of 10-15 hours per week.

Responsibilities:

Content Creation: Produce engaging, short-form content (photos, videos, stories, and graphics) for key social platforms (Instagram, TikTok, LinkedIn) to promote incubator events and founder success stories. Digital Promotion: Actively promote program deadlines and events within relevant campus communities, student groups, and online forums to drive attendance and applications. Media Curation: Interview startup founders, team members, and alumni to generate "spotlight" content, testimonials, and blog post contributions. Tracking and Reporting: Assist with data collection and tracking of content performance (e.g., engagement rates, reach) to inform future marketing strategy. On-Campus Outreach: Serve as the primary liaison to student entrepreneurship clubs and organizations for cross-promotional activities and collaborations. Perform other marketing and outreach duties as assigned. Qualifications: Currently enrolled [Undergraduate or Graduate] student in good standing at San Francisco Bay University. Active and proficient user of major social media platforms, with a strong understanding of current content trends. Portfolio required: Demonstrated ability to create compelling digital content (links to social media accounts, personal work, or samples are a plus). Strong organizational, time-management, and project coordination skills. Effective written and verbal communication skills; comfortable presenting to peers. Knowledge, Skills, and Abilities: Demonstrated knowledge of content marketing best practices, particularly for platforms popular with students (e.g., TikTok, Instagram Reels). Skill in using basic photo and video editing tools (e.g., Canva, mobile video editors) for content development. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, remote, or hybrid environment. Strong interest in entrepreneurship, startups, and innovation. Benefits: Flexible work schedule with possible remote options. Professional mentorship and career development in marketing and the startup industry. Unparalleled access and networking opportunities with founders, investors, and community leaders. Compensation: $18-$22 per hour, depending on experience.

Work Environment & Physical Demand: Physical demands may include lifting up to 20 lbs, bending, sitting, driving. The employee is occasionally required to sit or stand for long periods. Application Process:

For full consideration, please submit: A resume or cover letter (CV). A cover letter highlighting your relevant experience. Contact information for three professional references

This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.

Equal Opportunity Statement San Francisco Bay University (SFBU) is an Equal Opportunity / Affirmative Action Employer. We do not discriminate based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other characteristic protected by law.