Our Company Adobe’s mission is to change the world through digital experiences. We empower people to design and deliver exceptional images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to equal opportunity and respectful workplaces where new ideas can come from anywhere in the organization. The Opportunity Adobe's Education Engagement Marketing team drives the long-term use of Adobe tools with students and universities. We develop and deliver Adobe's global engagement marketing plans, with a focus on Adobe Express and PDF Spaces. We are looking for a creative and trend-savvy marketer who thrives on bringing ideas to life and making things happen. This role will drive monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences. To succeed, you’ll need a deep understanding of campus life and student culture, a willingness to be present in person in these environments, impeccable attention to detail, and the ability to bring fresh, strategic ideas to the table. You’ll be comfortable navigating fast-paced environments, collaborating across teams, and delivering work that’s bold and impactful. What you'll Do Campaign Strategy and Execution Drive the end-to-end development of student-focused engagement campaigns – from initial concept and creative direction to rollout and performance analysis – ensuring initiatives resonate culturally, align with key moments in time, and put students at the center. Shape and deliver programs that connect with university students across the US, using a mix of channels and formats to build awareness and drive adoption of Adobe tools. Campus Experiential and Events Craft and deliver high-impact experiential activations at major campus moments that engage and encourage the use of Adobe tools in student life. Build relationships with student organizations and university partners to extend campaign reach and relevance. Cross-Functional Collaboration Work closely with global and local teams across product marketing, customer success, and strategic development to align messaging and priorities. Collaborate with internal team members and external partners to ensure smooth delivery and impact. Reporting and Insights Track and analyze performance across digital and physical channels. Provide regular reporting on critical metrics, insights, and opportunities for optimization. Budget Management Manage allocated budgets to improve impact and efficiency. Provide data-driven recommendations to support additional investment and strategic growth. Key Skills & Qualifications 8+ years of experience in integrated marketing, event execution, and digital campaigns targeting B2C and B2C2C audiences. Proven ability to deliver campaigns and activations that resonate with student audiences, either agency or client-side. Passionate about student culture and connecting authentically with 18–24 year olds. Strong project management and communication skills, with the ability to build visual decks to support ideas. Data-savvy and able to translate performance into actionable insights. Comfortable balancing multiple projects and working with diverse teams. Compensation reflects the cost of labor across several U.S. geographic markets, and pay varies by work location and job-related knowledge, skills, and experience. The U.S. pay range for this position is $110,800 – $209,500 annually. Your recruiter can share the specific salary range for the job location during hiring. Non-sales roles have base pay plus short-term incentives; sales roles express starting salaries as total target compensation (TTC) with commissions. Some roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances – Adobe will consider qualified applicants with arrest or conviction records in accordance with state and local laws. Colorado: Application Window Notice – If the role is open to hiring in Colorado, the application window remains open at least until the stated Pacific Time date. If Colorado is not listed, the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice – It is unlawful to require or administer a lie detector test as a condition of employment. Adobe is an Equal Employment Opportunity employer and does not discriminate based on protected characteristics. If you require accommodations to navigate the website or apply, email accommodations@adobe.com or call (408) 536-3015.

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